Portrait of Samyukta Sherugar

Samyukta Sherugar

I'm a UX researcher working across advertising technology, messaging, and generative AI. Most recently I was a Staff UX Researcher at Meta.

I run mixed-methods research — from AI-moderated interviews at scale to evaluation frameworks that teams actually ship against — and I care about keeping the messy, real parts of problem-solving visible.

See my work →